VR Adult Content Market to reach 19 Billion by 2026

Sep 08, 2021

The Adult virtual reality (VR) industry is expected to grow from $716 million this year to $19 billion by 2026.

According to a recent Juniper Research report, it will contribute to 22% of the worldwide digital adult material industry by then. According to the study, subscription-based approaches will be important in allowing adult material providers to effectively monetize VR content and benefit on the growing headset ownership.

Popular adult material platforms have formed strategic partnerships with specialist VR content companies in diversifying their adult material libraries and make sure more reliable streams of revenue, according to recent research, Digital Adult Content: Key Monetization Models, Emerging Technologies & Market Forecasts 2021-2026. It was revealed that over the next five years, the worldwide number of people watching VR adult material through suitable headsets would increase by 2,800%, with popular use cases like digital gaming and media boosting headset acceptance. It recommends that market participants should make use of current distribution channels to expand the reach of VR adult content to this rapidly expanding audience.

“The US will emerge as a key market for VR adult content; accounting for 33% of market spend by 2026,” said Scarlett Woodford, lead author of the study. “Adult content channels targeting US users must use advanced analytics to monitor viewing habits and trends; tailoring VR-enabled content accordingly.”

According to the study, memberships will account for 97 percent of the entire VR adult material industry by 2026, with channels of distribution adopting this monetization model to cover the additional expenses involved with recording VR material. It suggests that companies keep adult material collections fully updated on a frequent basis to keep the user's value proposition fresh and justify charging a recurrent charge. If this is not done, subscription services will lose value, and distribution networks will face customer attrition.